As beautiful as it is unusual, the fast growing Purple Passion boasts dark green leaves covered in vibrant purple hairs. Allow the soil to partially dry out between watering and keep it in a warm spot with bright indirect light. Avoid getting water on the leaves too often as the hairs can trap moisture and rot.
"Losing its purple colour?
A lack of light can cause the purple tones to dull so make sure to keep it in bright indirect light to get the most vivid purple possible. If the hairs are shedding altogether then they may be trapping water and rotting off, make sure to water from below or at least avoid getting the leaves wet when you do."